“Not only are we championing consumer activism with this science-forward, better-for-the-planet product,” he continued, “but we’re making sure it’s at a price point that that’s accessible for all. “Accessibility was a key component of our plan for this ice cream - we want to democratize new dairy,” Kollesoff said. Initially, the ice cream was only available at retailers in California, but the Urgent Company has announced that Brave Robot will be available at 5,000 locations across the U.S. Brave Robot offers eight flavors of ice cream made from lab-grown vegan milk. The Urgent Company’s focus is on developing and marketing sustainable food products, and its first brand is Brave Robot, a line of eight ice cream flavors made from lab-grown vegan milk containing Perfect Day’s whey protein. The name Perfect Day is a reference to the Lou Reed song of the same name. Note please review allergens if you have a milk protein sensitivity or allergy. is a food technology startup company based in Berkeley, California, that has developed processes of creating dairy proteins, including casein and whey, by fermentation in microbiota, specifically from fungi in bioreactors, instead of extraction from bovine milk. Three months later, Perfect Day co-founded The Urgent Company with the dairy product developer Paul Kollesoff. Made with Vanilla with swirls of blueberry jam and graham cookie. In April 2020, the FDA recognized Perfect Day’s animal-free whey protein as safe to eat. It also requires less land, water, and energy to produce than whey protein from cows, and the company predicts it would also cost 40% less if produced at scale.
Aside from being vegan, Perfect Day’s powder is lactose-free, hormone-free, and antibiotic-free.
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